Marketing is an integral part of any business activity that classifies, anticipates, and fulfills consumer market demands. Studying marketing and progressing to achieve a qualification in this vital field, students have to go through various Marketing Dissertation Writing tasks in a Marketing or MBA program.
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Purpose Behind Marketing
Marketing resolves three main purposes in general;
- Promote Products To Customers
- Evaluate Product Pros And Cons
- Product Information Sharing
The perspective of writing a marketing dissertation revolves around the above three purposes.
The marketing objectives are the goals that promote products or services.
- Creating Demand
- Satisfying Customers
- Developing Market Share
- Generating Profits
- Building Positive Image
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Principles of Marketing
The six basic principles also known as the 6P’s of marketing, which includes:
Marketing strategy is designed to target multiple short-term and long-term goals as per the organizational needs exclusively, however business also have some common goals;
- Sales Growth
- Uplift market share
- Branding Activities (ATL & BTL)
- Launching of new products/services
- Enhancing client’s relationship
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Marketing concepts are the strategies used to meet customer’s requirements with satisfactory outcomes.
- Social marketing concept
- Marketing concept
- Selling concept
- Product concept
- Production concept
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Writing a marketing dissertation requires an expert approach to collect vital data with a particularized classification in this field. Some of the important categories are as under;
Account-based Marketing: Most commonly used marketing strategies.
Acquisition Marketing: Tactical and strategic methodology to convert marketing benefits into revenue.
Affiliate Marketing: Websites are paid by an online vendor for diverting the visiting surfer to possibly buy products or services from the vendor’s online store.
Brand marketing: Brand development as it generates awareness and emotional connection among the target audience.
Buzz marketing: Public oral communication about the brand, product, or services.
Some more well-known marketing categories are;
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